Primary vs Microsoft Copilot
Microsoft Copilot is the AI layer for Microsoft 365 and Windows — Excel formulas, Outlook drafts, Teams summaries, and a Windows assistant. Primary is platform-agnostic and works with any email, any calendar, any tools.
7-day free trial · No credit card required
Choose Primary if
Pick Primary if you don't live inside Microsoft 365 — you use Gmail, Apple Calendar, Slack, custom tools, or just a regular email account. Especially if you want one agent that travels across all your channels including phone.
Start free trial →Choose Microsoft Copilot if
Pick Copilot if your work happens entirely inside Microsoft 365 — Outlook, Teams, Word, Excel — and you want AI baked into those apps. Especially if you're an enterprise with compliance and SSO requirements.
What each one actually does
Where Microsoft Copilot is great
- Deepest integration with Word, Excel, PowerPoint, Outlook, Teams
- Enterprise-grade compliance (SOC 2, ISO 27001, GDPR, HIPAA available)
- SSO, audit logs, and admin controls native to M365
- Windows Copilot for OS-level assistance
- GitHub Copilot for developers (separate product)
Where Primary is different
- Works with ANY email, not just Outlook (IMAP/SMTP)
- Works with ANY calendar — Google, iCloud, generic CalDAV
- Has a phone number — Copilot does not
- Multi-agent orchestration — Copilot is single-thread per app
- Cheaper at the individual / prosumer level — $99.97 Pro vs $30/user/mo M365 Copilot for individual
- Privacy by architecture — Copilot data is in your Microsoft tenant, but Microsoft can technically access it
What you pay
- Copilot Pro$20/moIndividual; Office apps + chat
- Microsoft 365 Copilot$30/user/moEnterprise; requires M365
- Copilot StudioVariableFor building agents
- Starter$19.99/mo7-day free trial
- Pro$99.97/moMost popular
- Ultimate$199.97/moPower users
Common questions
Send it to Primary.
Your AI agent is one click away. Free for 7 days, no card required.