The leverage layer between you and your devices.
You have an EA. They handle people. Primary handles software, screens, and the 50 micro-tasks that don't fit anyone's job description.
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Senior leadership has a different problem than founders. You don't lack help — you lack ambient leverage. You finish a 1:1 and need to send three follow-ups, update two docs, schedule a follow-up meeting, and pull a chart for the next call. Each one is 90 seconds. Five of those a day, every day, is a workweek by Friday.
Five days. Real moments.
“Send it to Primary: pull last week's board update, summarize the action items, flag what's slipping.”
In your inbox before your first coffee. Three items are slipping; Primary drafted check-in messages to the owners.
“Send it to Primary: send Marcus the deck I mentioned, schedule a 30-min follow-up next week, update his goals doc with what we agreed.”
All three done in 47 seconds. You're on to the next 1:1 without losing the thread.
“Send it to Primary: prep me for the 3 PM with Acme. Last 6 months of correspondence, where we left off, what they care about.”
5-line briefing pulled from your real email and meeting notes. You walk in remembering exactly what you said in March.
“Send it to Primary: research the new compliance rule mentioned in the Bloomberg piece. Summarize, flag if it impacts our ops.”
Done by morning. Filed under your "Watch List" with a one-line implication.
“Send it to Primary: my weekly newsletter to the team — same format as last week, pull the wins from #wins channel and our shipping log.”
Drafted, formatted, ready for your edit. You spend 8 minutes on it instead of 45.
The features that matter most.
Pre-meeting briefings that actually save you
Primary pulls every email, doc, and prior meeting note about whoever you're seeing. Five-line briefing on your phone before you walk in. You remember the right things, not just the loudest things.
Multi-agent on Pro+ — specialists per domain
A research agent that watches your industry, a comms agent for outbound, a synthesis agent for your weekly leadership update. They share memory and hand off cleanly.
Computer Use for the tools your EA can't access (coming soon)
Workday, the legacy expense system, that BI dashboard with 14 filters. Primary will operate them on your behalf — or set a routine to pull the report every Monday. In private beta on Pro and Ultimate; shipping soon. Browser-based tools work today.
Phone screening for inbound
Recruiters, vendors, board members' assistants. Primary answers when you can't, takes a real message, escalates the few that need you.
Privacy your legal team will sign off on
Architecture-level isolation, no third-party model providers, optional local-first execution on Pro+. We can't read your data — and we made it impossible to.
Primary Ultimate
Ultimate at $199.97/month: priority Deep model queue (no waiting at peak hours), 3 phone numbers (work, mobile, project line), unlimited routines, full API access for custom workflows. The right tier for someone whose time is genuinely worth four figures per hour.
Common questions.
Send it to Primary.
Your AI agent is one click away. Free for 7 days, no card required.